Messaging & storytelling strategy
Marketing for WordPress plugins starts with a clear story. We strengthen positioning, explain your value and align your message across the channels your buyers trust.
Cirrus Influence
Top of Mind, as a Service
A WordPress marketing agency for companies that want to build lasting visibility, authority and trust.
Strengthen your positioning. Expand your reach.
Being top of mind means your brand is the one people think of when conversations happen across the WordPress ecosystem. That influence grows through consistent engagement with trusted voices.
Podcast & YouTube outreach
WordPress PR connects your expertise with relevant podcasts, YouTube channels and newsletters. WordPress podcast sponsorship complements editorial opportunities when the audience and partnership fit.
Creator & media relationships
WordPress influencer marketing works best when it is authentic. We build relationships with trusted creators and media outlets that shape community conversations.
Events & sponsorship strategy
Find the events, collaborations and partnerships that put your brand in the right conversations. We help align sponsorships with your goals, not just visibility.
Social media & ongoing visibility
WordPress hosting marketing and SaaS visibility need a consistent presence. We tie social conversations, community engagement and outreach together with a coherent storytelling strategy.
A clear path to becoming Top of Mind.
01
Align on the Goal
We start by understanding your company, positioning, audience, and growth goals within the WordPress ecosystem.
During our onboarding, we identify where your brand already has momentum and where there are opportunities to expand your visibility, authority, and relationships.
02
Build the Visibility Strategy
From podcasts and newsletters to creators, events, YouTube, and partnerships, we map out the opportunities that best fit your brand.
Every company is different. Some brands need thought leadership. Others need stronger creator relationships, media exposure, or a clearer story.
We work together to identify and map out the right conversations and communities to show up in consistently.
03
Execute Together, Consistently
Depending on the level of engagement, we meet weekly or monthly for strategy sessions focused on visibility, partnerships, and ecosystem growth.
Together, we:
- Identify opportunities for exposure
- Make introductions and build authentic relationships
- Plan podcast, newsletter, YouTube, and event outreach
- Develop relationship and partnership strategies
- Break larger goals into actionable next steps
- Stay aligned through ongoing communication in a private Slack channel
The goal is simple: consistent visibility that builds long-term trust and keeps your brand top of mind in the WordPress ecosystem.
Consistent visibility. A scope that fits.
Our Top of Mind campaigns connect clients with opportunities on a weekly basis. Most engagements are monthly retainers; pricing is tailored by scope, with weekly or monthly strategy sessions. Get in touch for a quote.
A few questions, answered.
Who do you work with?
We work with WordPress plugin and product companies, hosting providers, SaaS companies connected to WordPress, and agencies building tools or services for the ecosystem.
How are engagements structured and priced?
Pricing is tailored by scope. Most engagements are monthly retainers with weekly or monthly strategy sessions. Get in touch for a quote based on your goals.
How long until we see results?
We begin by aligning on your goals and mapping the right opportunities. Visibility and relationships build through consistent work; timing depends on your starting point, scope and the opportunities available.
Do you guarantee placements?
No. Editorial decisions belong to creators and media outlets. We focus on relevant outreach, genuine relationships and a story worth sharing rather than promising placements.
Do you work with non-WordPress companies?
Our focus is the WordPress ecosystem. If your company serves that community, even if WordPress is not your core product, get in touch to discuss whether we are a good fit.
What does a typical month look like?
Weekly or monthly strategy sessions, creator introductions, podcast, newsletter, YouTube and event outreach, messaging work and ongoing communication in a private Slack channel.
Not sure where to start?
Find your path to Top of Mind
Describe your company and marketing goals. Our AI advisor will suggest the Cirrus services that fit and what to do next.